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Hi, I’m Jaemin Kim, a Ph.D. student at the University of Georgia concentrating on Advertising major, who believes ‘creativity’ based on ‘goofiness’ is the golden key to scholars who live in academia represented by ‘logic’ and ‘rationality.’
His research interests focus on how cutting-edge technologies, such as blockchain, metaverse, and AI (Artificial Intelligence), impact consumers’ cognitive and affective responses toward persuasive messages in various contexts, including sports. Pursuing his academic enthusiasm, he vigorously conducted and designed the research as a member of the Advertising & Branding Insights Studio (AdBiS) and Computational Research Method Club (CRMR).
📮 Grady College of Journalism and Mass Communication, 120 Hooper St, Athens, GA 30602
🔗 @jaemin kim (LinkedIn) / @jaemin.kim_official (Instagram)
📱+1 706 461-4202 (U.S.) / +82 10-4547-1809 (South Korea)
Doctor of Philosophy in Journalism & Mass Communication (Advertising) / 2021 - present
Advisor: Dr. Jooyoung Kim
Master of Arts in ****Advertising & Public Relations / 2019 - 2021
Advisor: Dr. Hyung-Seok Lee
Thesis: A Meta-Analysis of the Effectiveness of Sports Sponsorship on Consumer Response
Bachelor of Arts in Advertising & Public Relations - Honors: Summa Cum Laude
(Minor: Sports in Life)