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Hi, I’m Jaemin Kim, a tenure-track Assistant Professor in the Department of Advertising & Public Relations at Hanyang University ERICA, who believes ‘creativity’ based on ‘goofiness’ is the golden key to scholars who live in academia represented by ‘logic’ and ‘rationality.’
My research interests focus on how cutting-edge technologies, such as blockchain, metaverse, and AI (Artificial Intelligence), impact consumers’ cognitive and affective responses toward persuasive messages in various contexts, including sports. Pursuing my academic enthusiasm, I vigorously conducted and designed the research as a member of the Advertising & Branding Insights Studio (AdBiS) and Computational Research Method Club (CRMR) at the University of Georgia.
📮 Grady College of Journalism and Mass Communication, 120 Hooper St, Athens, GA 30602
🔗 @jaemin kim (LinkedIn) / @jaemin.kim_official (Instagram)
📱+1 706 461-4202 (U.S.) / +82 10-4547-1809 (South Korea)
Ph.D. in Mass Communication (Advertising) | Aug. 2021 - Dec. 2025
Advisor: Dr. Jooyoung Kim
Dissertation: The New Role of “AI Sports Commentators” as Contextual Advertising Agents: Focusing on Type of Commentary and Customization
M.A. in Advertising & Public Relations | Mar. 2019 - Feb. 2021
Advisor: Dr. Hyung-Seok Lee
Thesis: A Meta-Analysis of the Effectiveness of Sports Sponsorship on Consumer Response
B.A. in Advertising & Public Relations (Minor: Sports in Life) | Mar. 2013 - Feb. 2019
Honors: Summa Cum Laude